A demonstrator’s job is to increase brand awareness and sales. Here are 8 tips we teach our talent to increase the sales and the success of their demos. 1. Look the Part You are the first impression that a retail customer has of the brand and product you are representing. Your appearance and the appearance…
Brand Marketing is about lasting impressions. If you want to increase brand awareness and sales, you need to be doing in-store product demonstrations. Here is why. Build Brand Awareness A product demonstrator’s primary function is more than just selling a product. It is also building brand awareness. When hiring a product demonstrator, you are giving yourself an edge…
We asked Lelia, a National Talent Recruiter for Productions Plus, to tell us her secrets on how she finds the perfect talent for your brand. Here are 5 ways Lelia recruits for you. What are the first steps you take when filling a job? Productions Plus has a very loyal talent base. Currently, we have…
Spoiler alert: We’re booking roles ordinarily cast out of New York or Hollywood! Check out this week’s edition of Society Confidential in the Detroit News for some tidbits on what P+ Detroit has been up to lately! Michigan’s “Style Guru” Chuck Bennett dishes on our recent bookings for “Batman vs. Superman,” “EMPIRE,” “Chicago P.D.,” “Chicago Fire,” and “Dial…
Productions Plus joins other key Toyota suppliers for inaugural networking forum This week, Productions Plus president Hedy Popson served as a panelist during Toyota’s inaugural “Power of Exchange” conference and networking forum in Plano, Texas. The event brought together women-and-minority owned business owners from the region as Toyota works to integrate itself into the North…
At Productions Plus, it’s expected that employees consistently apply our company core values to their day-to-day work: Dedicated / Focused / Teamwork / Adaptability / Professional. It’s especially inspiring, however, to see employees living our core values beyond the office. Talent Coordinator Anne Marie Coleman is an excellent example — she recently enrolled in Kaplan…
Sports Illustrated recently featured its first plus-size model in its famous Swimsuit Issue. P+ President Hedy Popson provided the expert perspective of a leading talent agency for FOX 2 Detroit’s discussion of the implications for changing standards of traditional beauty and how the idea of “plus-size” is evolving. Watch her interview here.
Hedy and veteran product specialist Ken Paul Smith discuss the Chicago Auto Show with renowned radio duo Bob Sirott and Marianne Murciano Last week, Productions Plus headed to the Windy City for the Chicago Auto Show with 270 automotive product specialists representing 15 brands. P+ President Hedy Popson and veteran Nissan product specialist Ken Paul Smith spoke…
Workshop open to both existing and hopeful auto show narrators; led by seasoned trainers and skilled narrators Productions Plus is known for revolutionizing how the automotive world employs talent and is the training leader among automotive talent agencies. We first made our mark on the industry by pioneering the now-ubiquitous role of the product specialist…
Productions Plus is proud to announce that company president Hedy Popson has been selected as a judge for the 2015 MISS CALIFORNIA USA competition, being held January 9-11 in Long Beach, California. Hedy joins other notable Southern Californians in the role as judge, including former NFL Denver Broncos running back Terell Davis, FOX 5 San…
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