Providing excellence in brand representation

We bring talent and brands together through the power of story, enhanced by data and insights

Services

We are here to share and shape your story.

Automotive Staffing

Productions Plus is the industry leader for automotive talent/staffing. With over 40 years of client and talent management, we know what it takes to increase consumer awareness and drive sales through targeted and effective brand representation.

Event Staffing

With over 25,000 qualified talent in our database, we create customized, innovative and on-budget solutions to meet our clients’ event and trade show goals, while providing comprehensive account management.

Theatrical

Productions Plus is the largest SAG/AFTRA franchised talent agency in the Midwest. Our agents are extremely knowledgeable within the industry and represent actors/voice over artists/models/singers and dancers for nationwide projects.

Coaching & Training

At Productions Plus, we have a passion for imparting knowledge and delivering training at every level to ensure success. Whether coaching executive speakers, teaching teams about vast product lines and technology or providing media training, our facilitators and professional trainers understand how to effectively communicate for retention.

Retail Demonstrations

Every year we staff approximately 45,000 product launches, retail demonstrations and sampling programs nationwide. Our retail division works with market specialists and brand ambassadors/demonstrators who thrive in a consumer facing retail environment.

Research & Insights

Productions Plus has been helping top brands tell their story for decades. Through research, we help inform and inspire stories. We do this via quantitative and qualitative research leveraging Nationally Representative and Targeted samples from across the country. We can also tap into the Productions Plus Talent Panel.

Case Study

Dreamforce

Convention & Tradeshow – San Francisco, CA

Salesforce’s annual conference brings together more than 170,000 attendees to create the largest software conference in the world. Key stakeholders gather for an immersive experience with over 2,700 sessions throughout San Francisco.

Activation

160 Brand Advocates, 12 Supervisors
12 unique activation footprints and locations
Interactive attendee engagements
Multiple agency partners and stakeholder teams onsite

Results

98-100% daily staffing execution rates
Program and communication management support
Daily review and recap reports
Continued agency-to-agency partnership since 2015

Event Staffing

Dreamforce, group of event staff outside

Case Study

Nespresso

Demonstration Program & Special Events – Nationwide

Ongoing partnership with Nespresso since 2004 to execute a national product demonstration program. Productions Plus hires demonstrators and field managers who are extensively trained on the machines and brand. Our Coffee Advisors showcase Nespresso to consumers, conduct merchandising, and assist in training retail store employees.

Activation

725 active Nespresso demonstrators
Over 25,000 annual demonstration days executed
Major Retail Partnerships: Crate & Barrel, Bed Bath & Beyond, Williams-Sonoma, Macy’s, Sur La Table
Ongoing training programs, including virtual conferences
iPad and subscription management

Results

Demonstrators influence consumer buying & help grow brand awareness
92% execution rate
Increase of unit sales at stores where demonstrations occur
Positive impact on long-term purchasing habits

Retail Demonstrations

Case Study

Toyota 360

Live Interactive Show – Nationwide

Toyota 360 is a scripted “edutainment” style show with live Hosts and high consumer involvement. Content highlights the newest Toyota offerings and lifestyle stories, featuring special guests, live interviews, photo ops, autograph signings, and interactive game shows.

Activation

Auditions and Talent selections among 125 candidates
21 Hosts, including 4 bilingual English/Spanish
Script development and content creation
Rehearsal think tanks for continuous program development
Web-based live streams for virtual audiences

Results

35-minute memorized presentation each hour
Audiences of up to 200 consumers per presentation
Executed at 16 Auto Shows
Increased consumer booth attendance
Increased brand opinion

Automotive Staffing

Case Study

CVS Pharmacy Street Team

Marketing Managers & Brand Ambassadors – Nationwide

Productions Plus collaborated with CVS Pharmacy & agency partners to promote various departments and products within stores. Brand Ambassadors and Marketing Managers were trained on specific offerings and engaged with consumers to boost awareness of CVS products and services.

Activation

5 Marketing Managers & 88 Brand Ambassadors
Brand Ambassador trained to become SME in their specific promotion
8 CVS stores in various regions
Departments: Optometry, Audiology, Beauty, Durable Medical Equipment (DME)
Interactive attendee engagements

Results

>95% execution rate
Increased foot traffic to focused CVS Pharmacy locations

Coaching & Training Services

The Productions Plus Podcast

Featured Episodes

Special Edition Podcast: A look at the Chicago auto show

A discussion with Jennifer Morand, President of the Chicago Automotive Trade Association/General Manager of the Chicago Auto Show, and Margery Krevsky Dosey, Founder of Productions Plus.

From Talent to CEO

The path our leader, Hedy Popson, took with Productions Plus. Listen in on Hedy & another veteran actor/Product Specialist, Ron Williams, as they talk about the evolution of the Auto Show and Trade Show industry.

Dressing your Brand

Wardrobing for Brand Ambassadors and Product Specialists is integral to helping tell brand stories. Learn about our wardrobe process and why what you wear at an event or auto show matters.