Retail Demonstrations
Productions Plus
Retail Demonstrations
At Productions Plus, our goal is to help you increase purchase consideration by connecting you with passionate brand communicators. We have a proven track record in building brand recognition and influencing consumers while providing measurable ROI.
Every year we staff approximately 45,000 product launches, retail demonstrations and sampling programs nationwide. Our retail division works with market specialists and product demonstrators who thrive in a consumer-facing retail environment.
Market/Field Specialists
Our marketing specialists are trained to engage with every guest and approach every interaction with the highest level of service. We are inspired by delivering “wow” experiences for your guests through building rapport and creating personal connections.
Retail Environment
Our product demonstrators and field/market specialists have worked nationwide at retailers such as Macy’s, Bloomingdale’s, Williams Sonoma, Costco, and Target. Our proven retail expertise is sure to make your program a success.
Nespresso
Demonstration Program & Special Events – NationwideThrough a nearly 20-year partnership with Nespresso, we executed a national product demonstration program. Productions Plus hired demonstrators and field managers extensively trained on the machines and brand. Our Coffee Advisors showcased Nespresso to consumers, conducted merchandising, and assisted in training retail store employees.
Activation
- 725 active Nespresso demonstrators
- Over 25,000 annual demonstration days executed
- Major Retail Partnerships: Crate & Barrel, Bed Bath & Beyond, Williams-Sonoma, Macy’s, Sur La Table
- Ongoing training programs, including virtual conferences
- iPad and subscription management
Results
- Demonstrators influenced consumer buying & helped grow brand awareness
- 92% execution rate
- Increased unit sales at stores where demonstrations occurred
- Positive impact on long-term purchasing habits
Jennifer Fiddler
Vice President
Ready to get started?
Let us help your brand establish positioning, refine messaging, create content and explore ideas
