Staffing Dreamforce Across San Francisco
Productions Plus provided 166 talent in partnership with George P. Johnson Experience Marketing and an additional 22 talent in partnership with Sparks. Our teams included Brand Ambassadors, Docents, Supervisors, and Field Market Managers, each helping create a welcoming and organized experience for Dreamforce attendees.
Staff were deployed across seven locations, including Moscone North/South, Moscone West, the Marriott, St. Regis, W San Francisco, Oracle Park, and Salesforce Tower.
From greeting and directing attendees to supporting programming, activations, and guest experiences, each role required professionalism, adaptability, and strong communication skills. Large conferences like Dreamforce also require teams that can quickly adjust to changing needs while maintaining a consistent level of service across multiple locations.
Supporting Dreamfest at Oracle Park
The P+ team also helped support Dreamfest at Oracle Park, the annual Dreamforce celebration and Concert for Kids benefiting UCSF Benioff Children’s Hospitals.
Extending staffing from the conference environment into a large-scale evening event demonstrates the versatility required of event talent. Whether working as Brand Ambassadors, Docents, Supervisors, or Field Market Managers, our teams were prepared to support different environments and attendee needs throughout the week.
Onsite Account Management
Behind the scenes, Productions Plus Account Managers were also onsite throughout Dreamforce to help ensure smooth execution and consistent client communication. Having experienced account management professionals in the field allows our team to respond quickly, support talent, troubleshoot in real time, and stay closely connected with our clients throughout an activation.
For a program spanning multiple venues and nearly 190 staff members, that onsite presence is an important part of delivering successful conference staffing at scale.
Conference Staffing at Scale
Dreamforce 2026 was another example of the planning, recruiting, staffing, and onsite management required to support one of the country’s largest business and technology conferences.
Productions Plus is proud to partner with experiential agencies and brands across the country to provide experienced Brand Ambassadors, Product Specialists, multilingual talent, promotional talent, and conference staffing for programs of all sizes.
