Behind the Scenes: Staffing at Super Bowl LX
Super Bowl week is more than just a game. It is a citywide experience filled with activations, parties, brand moments, and high-energy fan engagement. For Super Bowl LX, Productions Plus delivered professional, trained staffing across a diverse lineup of experiential programs, ensuring seamless execution for our clients and memorable moments for consumers.
From immersive fan experiences to VIP events, interactive activations, and large-scale brand showcases, our Supervisors, Brand Ambassadors, Product Specialists, and Production Assistants brought expertise, energy, and operational excellence to every touchpoint.
Uber Eats Fan Experience at Moscone Center
In partnership with DAVID STARK DESIGN, our team supported an escape room style activation that invited fans to move through an interactive journey. Two Supervisors and 17 Brand Ambassadors managed guest flow, ran the in-room experience, handled line management outside, and performed scripted roles that brought the concept to life.
Gatorade Influencer and Athlete Experience at Cavallo Point Lodge
Working with VT PRO DESIGN, we staffed 1 Supervisor and 15 Brand Ambassadors for Gatorade’s “Gatorade Games.” Our team welcomed athletes and influencers, assisted with product demonstrations, transported guests between filming locations via golf carts, and supported gameplay by retrieving footballs used during the experience.
Lays Bikes at Fisherman’s Wharf
For MOTIVE, our team of 1 Supervisor, 15 Brand Ambassadors, and 3 Production Assistants activated a roaming sampling experience featuring custom bikes with oversized baskets. Brand Ambassadors rode and walked alongside the bikes distributing chips and promoting new flavors, while Production Assistants handled prep, logistics, and restocking throughout the day.
Uber One VIP Evening Party
Also with DAVID STARK DESIGN, 2 Supervisors and 20 Brand Ambassadors supported an exclusive Uber One celebration for executives, celebrities, and influencers. Our team managed coat check, guest check-in, VIP check-in, photo moments, wayfinding, and staffing at an Aldi sponsor booth.
Google Gemini at the EA Madden Bowl
At Chase Center, 1 Supervisor and 5 Demo Hosts supported SPARKS with an AI-powered photobooth experience. Our Demo Hosts guided attendees through the process, explained the technology, and ensured a smooth, engaging journey from start to finish.
Super Bowl Party Production Support
Two Production Assistants worked with GROW MARKETING to assemble furniture, stage decor, and event elements for a pre-Super Bowl celebration.
Toyota Super Bowl LX Fan Experience
At the Fan Experience, 25 team members, including a Supervisor, Team Captain, Emcee, Product Specialists, and 20 Brand Ambassadors, brought energy to interactive activations such as slot car racing, AI caricatures, touchdown dancing, and trivia games. Our Emcee led crowd engagement while our Brand Ambassadors and Product Specialists facilitated activities and guest interaction.
Toyota Glow Up Classic
Five Production Assistants supported setup, breakdown, and activation needs for this powerful event celebrating women and girls in flag football. The black-light game featured top Bay Area high school athletes on the same field that hosted the Pro Bowl Games.
Toyota Super Bowl LX Media Center
One Product Specialist represented Toyota in a VIP lounge setting, supporting media interviews and managing a vehicle display.
NGL Presents “Don’t Call Me a WAG” Brunch
A dedicated Toyota Product Specialist managed an outdoor vehicle display for this high-profile event.
Sports Illustrated Party with Lexus
For Lexus, we staffed 4 Product Specialists and 2 Brand Ambassadors to support vehicle displays and racing simulator experiences.
Complex Family Style Food Festival
Two Lexus Product Specialists engaged guests at outdoor vehicle displays and supported a VIP lounge activation.
Super Bowl LX showcased the breadth of what Productions Plus delivers as a premier talent agency and Promotional Agency for live events and experiential marketing. From conference staffing and high-profile parties to immersive fan activations and large-scale brand engagements, our teams consistently demonstrated professionalism, adaptability, and guest-first engagement.
Ready to elevate your next live experience?
From conference staffing to large-scale fan activations, Productions Plus delivers expert talent, seamless execution, and exceptional guest engagement. Let’s build your next standout moment together. Connect with our team today to bring your vision to life.
