P+ Talent at Super Bowl LIX for Top Brands
As the world turned its attention to Super Bowl LIX in New Orleans, Productions Plus was in the action—providing premier event staffing for some of the biggest brand activations of the week. From interactive fan zones to luxury experiences and VIP events, our Brand Ambassadors, Product Specialists, and promotional talent represented Toyota, Lexus, Tostitos, Gatorade, Uber, FritoLay, and Pepsi with professionalism, energy, and expertise.
Lexus Shines at Exclusive Super Bowl Events
Lexus elevated its presence at Super Bowl LIX with Productions Plus Product Specialists at two high-profile events:
- Super Bowl Soulful Celebration: Formerly known as the Super Bowl Gospel Celebration, this concert brings together faith, football, and music, featuring top gospel artists and NFL players. Our Lexus Product Specialists provided a premium brand experience, engaging with guests, highlighting Lexus’ commitment to excellence, and showcasing the latest in luxury and performance.
- NFL Wives Off The Field Fashion Week: This annual event, hosted by the Off The Field Players’ Wives Association, combines philanthropy, fashion, and empowerment. Productions Plus Product Specialists were on hand to represent Lexus, connecting with influential guests and ensuring a sophisticated brand presence at one of the most talked-about Super Bowl week events.
Toyota: Fan Engagement and Innovation
Beyond these exclusive experiences, our Product Specialists also represented Toyota at other activations, educating fans about the latest vehicle models and innovative features while facilitating hands-on interactions.
Tostitos & Gatorade: Game Day Essentials
From pre-game tailgates to exclusive viewing parties, our Tostito’s Brand Ambassadors engaged locals and visitors by serving meals prepped by local restaurants, interacting with attendees and working with resturants to provide a branded Tostito’s experience. Meanwhile, Gatorade, the go-to brand for athletes and sports enthusiasts provided support to hydration stations and participated in interactive experiences with guests.
Uber: Getting Fans Where They Need to Go
Navigating Super Bowl weekend can be a challenge, but Uber’s activation helped fans get where they needed to go smoothly. Productions Plus staff assisted at Uber One events throughout the week ensuring guests have a stellar time with photo booth activations and socializing before the big game!
FritoLay & Pepsi: Fueling the Fun
No game day is complete without snacks and drinks, and our teams helped FritoLay and Pepsi bring their brands to life. Sampling stations, promotional activations, and fan-friendly interactions kept the excitement high leading up to kickoff.
Why Productions Plus?
For high-profile events like the Super Bowl, brands trust Productions Plus for top-tier staffing solutions. Our Product Specialists, Brand Ambassadors, and promotional talent are trained, engaging, and brand-aligned, ensuring every activation delivers impactful connections with audiences.
Looking Ahead
The success of Super Bowl LIX is just another example of how Productions Plus continues to lead the industry in staffing for experiential marketing, brand activations, and luxury events. Whether it’s on the biggest sports stage or at corporate showcases, we deliver the right talent for an unforgettable brand experience.
Want to elevate your next activation? Let’s connect.
