Powering the LA Auto Show with Top-Tier Talent
The Los Angeles Auto Show continues to set the pace for what’s next in automotive innovation, and Productions Plus was proud to be part of the action once again. This year, our team supported multiple OEMs across both press and public days, helping brands connect with consumers, media, and industry insiders in meaningful, memorable ways.
We staffed the show for Nissan, Toyota, Volkswagen, Chevrolet, and Scout Motors, delivering a total of 236 experienced talent professionals across the show floor and activation areas. Our teams were carefully built to align with each brand’s goals, voice, and customer experience strategy.
A Diverse, Highly Trained Staffing Mix
To support the scale and energy of the Los Angeles Auto Show, Productions Plus deployed a dynamic mix of roles, including:
- Product Specialists
- Brand Ambassadors
- Ride and Drive staff
- Emcees and Trivia Hosts
- Dynamic Presenters
- Lead Generators
- On-site Supervisors
- Retail staff
Each role played a critical part in keeping booths engaging, vehicles accessible, and brand stories consistent from first interaction to final touchpoint. From technical walk-arounds to high-energy presentations and seamless ride and drive experiences, our teams were trained to meet the pace and expectations of one of the industry’s most high-profile auto shows.
On-Site Support That Makes a Difference
In addition to our field talent, the Productions Plus account team was on site throughout the show, providing hands-on support for both clients and talent. This included coverage during press days and public days to ensure staffing continuity, quick problem-solving, and real-time communication as needs evolved.
Having our leadership and account management team on the ground allows us to stay agile, protect brand standards, and support our talent so they can stay focused on delivering exceptional consumer experiences.
A Trusted Partner for Automotive Experiences
With decades of experience staffing major auto shows and automotive activations nationwide, Productions Plus understands what it takes to bring complex programs to life. The Los Angeles Auto Show is a strong example of how the right combination of talent, training, and on-site management can elevate brand presence and drive engagement at scale.
We’re proud of the teams who represented our clients with professionalism, energy, and expertise, and we look forward to continuing to support automotive brands as they connect with audiences on the show floor and beyond.
Planning your next auto show or live event?
Partner with Productions Plus for experienced Product Specialists, Brand Ambassadors, and on-site staffing support that keeps your team focused on results. Contact us to start planning your next automotive experience.
Photo credit: Kathryn Rapier
