Toyota Trade Show Training in conference room
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Top 6 Trade Show Training Tips For Successful Teams

Trade Show staff are a unique type of talent. They engage specific audiences and need to be a higher level of brand ambassador. Unlike engagements that occur at festivals, malls, and sporting events, tradeshow attendees are already choosing to attend a gathering of a topic with which they are intimately familiar. People look to trade…

Brand Ambassadors at CES in blue light
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Six Top Event and Trade Show Trends (New for 2019)

Last week, Productions Plus joined more than 1,500 marketers at the world’s largest conference on experiential marketing: The Event Marketer Summit in Las Vegas. There, we met industry colleagues, participated in great keynote speeches and meetings, and got the inside scoop on upcoming trends in Event Marketing, directly told by some of the biggest participants…

Mercedes Women
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4 Steps To Staffing An Event You Can’t Afford to Ignore

Engagement marketing is a major trend that only continues to grow. 41% of marketers believe that events are the single-most effective marketing channel over digital advertising, email marketing and content marketing. But to get consumers to engage with your product at an event, you need people. And while it may seem like staffing an event…

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