P+ Supports Scout Motors at Rolling Stone’s Inaugural Stateside Festival
Productions Plus was proud to provide event staffing for Scout Motors at Rolling Stone’s inaugural Stateside Festival in Kingston, New York, over the Fourth of July holiday.
The festival provided an exciting opportunity for Scout Motors to introduce attendees to the brand, share its heritage, and build excitement around its upcoming lineup of all-electric Scout vehicles.
Creating an Interactive Scout Motors Experience
Throughout the festival, the Scout Motors activation gave attendees the opportunity to learn more about the brand through engaging conversations and hands-on experiences.
Productions Plus talent welcomed guests into the activation, answered questions about Scout Motors and its vehicles, encouraged membership sign-ups, and facilitated interactive games and contests. Together, the team helped create an approachable and memorable experience designed to increase brand awareness and connect Scout Motors with festival attendees.
Product Specialists Bring Brand Expertise
Productions Plus staffed 13 team members for the activation, including four traveling Product Specialists and nine locally hired Brand Masters.
The four Product Specialists brought extensive Scout Motors product knowledge and experience supporting activations across the country. Serving as brand experts, they educated attendees about Scout Motors, discussed the company’s heritage and upcoming vehicles, answered detailed product questions, and helped ensure a knowledgeable and consistent brand experience throughout the festival.
The nine local Brand Masters supported guest engagement across the activation. Their responsibilities included assisting with membership sign-ups, facilitating games and contests, greeting and directing attendees, distributing promotional materials, and helping maintain an energetic and welcoming environment.
Combining Traveling Experts With Local Event Staffing
The Scout Motors activation is a great example of how Productions Plus can combine experienced traveling Product Specialists with local event staffing to create a cohesive team tailored to a brand’s needs.
From knowledgeable Product Specialists and Brand Ambassadors to conference staffing, multilingual talent, street teams, and promotional staffing, Productions Plus connects brands with trained talent who can educate, engage, and create meaningful interactions with consumers.
Whether supporting an automotive activation, festival, conference, experiential tour, or nationwide program, our talent agency provides scalable staffing solutions backed by experienced account management and a nationwide talent network.
