P+ Provides Automotive Staffing Across Monterey Car Week
Monterey Car Week brings together some of the automotive industry’s most iconic brands, vehicles, and enthusiasts for a week dedicated to automotive heritage, luxury, performance, and innovation. This year, Productions Plus was proud to provide automotive staffing for five brands across multiple premier locations and experiences throughout Monterey.
78 Talent Supporting Five Automotive Brands
Productions Plus had 78 talented team members working throughout Monterey Car Week, filling a variety of roles including Product Specialists, Right Seat Drivers, Brand Ambassadors, and Hosts.
Our teams supported both static vehicle displays and Ride & Drive experiences, helping guests connect with the brands and vehicles on a more personal level. From answering questions and sharing product knowledge to facilitating experiences and supporting event logistics, our talent helped create welcoming and engaging environments for automotive enthusiasts.
Productions Plus talent could be found at several prominent Monterey Car Week locations, including:
- Mercedes-Benz at Pebble Beach Golf Links
- Lexus Ultimate Clubhouse at Pebble Beach
- Cadillac and GR at The Quail
- Porsche at The Barns at Cooper Molera
- GR at the Rolex Monterey Motorsports Reunion at Laguna Seca
Across these displays and experiences, guests had the opportunity to explore a compelling mix of automotive heritage, high-performance vehicles, bespoke craftsmanship, innovative concepts, and forward-looking design. Each activation offered something unique while reinforcing the identity and story behind each automotive brand.
Collaboration Behind the Experiences
Successful automotive staffing requires more than putting great talent onsite. It takes close collaboration between brands, agency partners, talent, and account management teams.
Throughout Monterey Car Week, Productions Plus was proud to work alongside business partners Czarnowski, Public School, Octagon, Annex, and Jack Morton to support these experiences.
Our account management team was also onsite throughout the week, providing hands-on support to our Product Specialists, Brand Ambassadors, Right Seat Drivers, and Hosts. In fact, our onsite account managers averaged approximately 13,000 steps per day as they traveled between displays, checked in with talent, addressed needs, and helped ensure programs ran smoothly.
Experienced Talent for Automotive Events
From major auto shows and Ride & Drive programs to luxury automotive events and consumer activations, Productions Plus has decades of experience providing specialized automotive staffing across the country.
Monterey Car Week is a great example of the scale and versatility required for successful automotive programs. With multiple brands, locations, agency partners, and talent roles operating simultaneously, experienced staffing and onsite management help create a consistent, professional experience for both clients and guests.
We’re proud of the 78 talented individuals, account managers, and business partners who helped make this year’s Monterey Car Week programs a success.
Looking for experienced automotive talent for your next event? Productions Plus provides nationwide staffing solutions, including Product Specialists, Brand Ambassadors, Hosts, Right Seat Drivers, and other specialized talent to help brands create memorable consumer experiences.
