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Cadillac accelerates Brand Engagement in Miami

Productions Plus was proud to support Cadillac during a high-profile series of luxury and motorsports activations in Miami this spring, helping bring the brand to life through experiential staffing, hospitality support, and elevated guest engagement.

From championship golf to Formula 1 excitement, our Product Specialists, Brand Ambassadors, Hospitality Hosts, and Event Management teams helped create memorable moments for consumers, VIP guests, and Cadillac owners alike.

Cadillac Championship | Trump National Doral, Miami

Cadillac made a celebrated return to the golf world as the title sponsor of the Cadillac Championship at Trump National Doral, marking the brand’s first major golf sponsorship in four years.

Productions Plus staffed the event with a team of 15 talent members, including:

  • 1 Event Manager
  • 2 Hospitality Hosts
  • 6 Product Specialists
  • 6 Brand Ambassadors

The event attracted high-profile attendees, including President Donald Trump and several top General Motors executives, creating a premium environment that reflected Cadillac’s luxury positioning.

Cadillac’s activation footprint featured:

  • Racing simulators
  • Gift card giveaways
  • A viewing deck overlooking the 18th tee
  • “Surprise and delight” hospitality moments including cold brew coffee service in the mornings and caviar and champagne in the afternoons

Our experienced Product Specialists and Brand Ambassadors helped guests engage with the Cadillac brand in a sophisticated yet approachable way, while our hospitality staff ensured a seamless VIP experience throughout the tournament.

Formula 1 Miami Grand Prix | Hard Rock Stadium

Momentum continued at the Formula 1 Miami Grand Prix, where Cadillac showcased its growing connection to the world of elite motorsports during its first U.S.-based Formula 1 race activation.

Productions Plus provided a team of 14 talent, including:

  • 1 Event Manager
  • 4 Hospitality Hosts
  • 4 Product Specialists
  • 5 Brand Ambassadors

With senior General Motors executives in attendance, the activation delivered an immersive guest experience centered around excitement, innovation, and luxury performance.

Cadillac’s experiential footprint included:

  • Racing simulators
  • Gift card giveaways
  • Exclusive viewing deck access for Cadillac owners
  • Personalized guest engagement opportunities throughout race weekend

Our staffing team played a critical role in guiding attendees through the experience, answering product questions, managing hospitality touchpoints, and ensuring guests felt connected to the Cadillac brand at every interaction.

Cadillac F1 Pop-Up | Jungle Plaza, Miami

In addition to the Grand Prix activation, Cadillac hosted a dedicated Formula 1 pop-up experience at Jungle Plaza in Miami.

Productions Plus staffed the activation with:

  • 1 Event Manager
  • 2 Product Specialists
  • 4 Brand Ambassadors

The pop-up featured:

  • Interactive racing simulators
  • A branded photo opportunity
  • A special driver appearance that generated excitement and increased guest traffic

Our team supported attendee flow, guest engagement, and experiential interaction throughout the activation, helping create an energetic environment that reflected Cadillac’s bold entrance into Formula 1 culture.

Bringing Luxury Automotive Experiences to Life

At Productions Plus, we understand that luxury automotive events require more than staffing — they require polished, knowledgeable, and engaging talent who can represent premium brands with professionalism and energy.

Whether supporting automotive ride-and-drives, Formula 1 activations, golf championships, trade shows, or experiential marketing events, our Product Specialists, Brand Ambassadors, Hospitality Hosts, and Event Managers help brands create memorable consumer experiences that drive engagement and brand loyalty.

Looking for experienced automotive event staffing support for your next activation? Productions Plus delivers nationwide staffing solutions for live events, experiential marketing programs, conferences, hospitality experiences, and luxury brand activations. Contact us today.

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