P+ Scores Big at FIFA Finals

On July 13, the energy was electric at MetLife Stadium in East Rutherford, NJ as soccer fans gathered for the FIFA Finals match. Productions Plus was proud to be part of the action, providing comprehensive staffing and on-site management for key brand activations throughout the day—and across the entire tournament run at the stadium.

Towel & Scarf Distribution at the Finals Match

Productions Plus activated two large-scale promotional giveaways during the July 13 match, deploying over 120 Field Marketing Managers, Supervisors, and Brand Ambassadors:

• Towel Distribution:
  A team of 79 talent distributed branded towels to more than 80,000 fans as they entered the stadium. Positioned at every gate, our staff ensured smooth, efficient coverage and managed crowd flow with professionalism and enthusiasm.
• Scarf Distribution:
  Simultaneously, another 43 team members were tasked with distributing FIFA scarves to 37,000 attendees. With coordinated entry-point management, our team delivered a flawless distribution experience while keeping spirits high and lines moving.

FanFest Engagement Across 9 Matches

Leading up to and including the Finals match, Productions Plus also supported the FIFA FanFest at MetLife Stadium, staffing a total of 9 matches with 12 Brand Ambassadors and Supervisors per game.

Our goal? To bring the FIFA experience to life through games, interactives, and crowd engagement zones. Our team provided full-service on-site management, ensuring seamless execution of the Fan Zone activities and elevating the experience for thousands of fans before kickoff.

The Results

Productions Plus talent brought energy, professionalism, and coordination to every touchpoint—from high-volume product distribution to immersive brand engagement. We are proud to support large-scale international events like FIFA, where strategic staffing and flawless logistics make a lasting impression.

Whether it’s a towel in every hand, a scarf on every shoulder, or a game played with a smile—we bring the people who bring your brand to life. Need staff for your next event? Let’s chat!