P+ Insights Helps Prove Auto Shows Still Drive the Car-Buying Journey
We’re proud to share that P+ Insights, the research division of Productions Plus, was featured in a national press release from the Automotive Experience Alliance (AEA) this week. This milestone highlights our role in uncovering powerful insights that reinforce just how influential auto shows remain in today’s automotive landscape.
Commissioned by the AEA, the survey collected responses from nearly 20,000 auto show attendees across 27 events during the 2024–2025 season. Our team at P+ Insights handled the data collection and analysis, ensuring the voice of the consumer was captured clearly and accurately.
Here’s what the data tells us:
- 78% of attendees said the auto show influenced their purchase decision
- 80% of those planning to buy within 3 months said the show was a key factor in that decision
- 50% of all attendees changed their vehicle consideration list after the show
- 25% ranked auto shows as more influential than any other medium
- And 90% noticed when a brand was missing—a major reminder that absence can mean missed opportunity
“Auto shows are one of the most powerful tools in the car-buying journey,” said AEA Chairman Kevin Mazzucola. “With 80% of near-term buyers saying the show influenced their purchase, the data makes it clear that auto shows don’t just showcase vehicles—they drive real consumer action.”
At Productions Plus, we’ve long believed in the power of live events to shape behavior and move markets. Through P+ Insights, we back that belief with quantitative data, consumer surveys, and real-time insights that empower our partners to make informed decisions.
We’re excited to share this success and celebrate the contributions of our incredible research team. This release reinforces the impact of our work—not just behind the scenes, but at the very center of the industry’s biggest stages.
📢 Want to see the full survey results?
Check out our LinkedIn post and the official press release. Don’t forget to like, comment, and share to help spread the word.
