Bringing Brands to the Fans: Why P+ Talent are Game-changers at Sporting Events
There’s no better place to connect with passionate, energized consumers than at live sporting events. Whether it’s baseball, soccer, football, or tennis, fans arrive ready to engage—and the brands that show up with the right people win big. That’s where professional product specialists and brand ambassadors make all the difference.
Productions Plus has proudly staffed some of the nation’s top sporting events, representing world-class brands right where their audiences are:
- Chevrolet at the MLB All-Star Game
Product Specialists created high-energy, high-touch interactions with diehard baseball fans while showcasing key vehicles and features. - Uber Eats at Los Angeles Dodgers Games
Brand Ambassadors connected with fans on-site by delivering food orders to their seats, ensuring engagement and visibility in one of the largest sports markets in the country. - Mercedes-Benz at Atlanta Falcons Games
In-stadium teams delivered luxury brand experiences and fan-facing activations that matched the prestige of the Mercedes-Benz name. - Volkswagen at U.S. Men’s & Women’s National Soccer Team Matches
Fan-forward ambassadors helped VW connect with families, young fans, and soccer communities in stadiums across the country. - Audi at San Francisco Giants Games
Product Specialists created elevated brand moments with one of baseball’s most loyal fanbases. - Global Brands at FIFA Events
With the world watching, Brand Ambassadors ensured global audiences had seamless, memorable touchpoints. - Lexus at Texas Rangers and Philadelphia Eagles Games
Ambassadors represented Lexus with professionalism and polish during both baseball and NFL activations. - Toyota at Los Angeles Chargers & Los Angeles Lakers Games
Teams on the ground brought Toyota’s messaging to life across fan zones, concourses, and premium activations. - Cadillac at the U.S. Open Tennis Championships
Product Specialists delivered sophisticated brand experiences that aligned with Cadillac’s luxury positioning.
Why It Works: People Make the Impact
When brands invest in face-to-face engagement at live events, the people representing them matter. Product Specialists and Brand Ambassadors don’t just hand out swag or answer questions—they humanize the brand, spark conversations, and create meaningful connections that stick.
Sporting events also deliver unmatched foot traffic, diverse demographics, and built-in excitement. The right staffing partner ensures your brand isn’t just present—it’s memorable.
Be Where Your Consumers Are
Fans remember more than logos and signage—they remember how someone made them feel. The key is pairing your brand with trained, enthusiastic professionals who reflect your values, speak your language, and elevate the fan experience.
If you’re going to show up, show up well.
Be where your consumers are—and make sure their interaction with your brand is positive, polished, and unforgettable.
