Mike Schiappacasse

Director, Business Development

    With over 12 years in automotive, Mike has a love for cars and for creative brand planning.

    Mike began his career in advertising on the production side – producing, directing and cinematography.  His love of storytelling eventually led him to Productions Plus in 2011 where Mike found the right fit between both strategy and creativity.  Mike has developed and executed campaigns for some of the most prestigious brands in the industry, but it is his passion for building relationships and mentoring that he finds most fulfilling.  He satiates his inner gearhead and enthusiasm for technology by creating innovative marketing strategies for our automotive clients.

    His industry experience includes General Motors, Audi of America, VW Canada, Bentley Motors USA, Mitsubishi, Philips Saeco, Nespresso

    Origins: Born in South Korea.  Raised in Michigan.

    Current Home: The suburbs of Detroit

    Education: Oakland University, Bachelor of Arts in Communication

    Passion Points: Anything visual – from photography to architecture.  He also loves great food, craft cocktails and raising his son and daughter.