Automotive Talent Services

We are the best-choice talent agency for the world’s top automakers. With 17 global auto show client brands and more than 25 automotive event client brands, we have been the industry leader for auto show and automotive marketing talent in the U.S. for over 30 years. Our unique service offerings enable us to provide the most comprehensive talent management solutions in the industry.

Our automotive services encompass full-service talent management for auto show, automotive live marketing events and motorsports. We provide:

  • Product Specialists
  • Brand Ambassadors
  • Executive Concierge
  • Emcees
  • Media Trained Talent
  • Presenters/Demonstrators
  • Lead Generators
  • Multi-Lingual Talent
  • Ride & Drive Staff
  • Display Supervisors
  • And More…


Our in-house team of fashion designers, stylists, and wardrobe coordinators can create original designs and curate custom wardrobes for auto shows, trade shows, and other live events. We offer automotive wardrobe management in:

  • Previews of Designer Lines
  • Direct Buys
  • Original Custom Designs
  • Hair and Makeup Services
  • International Fashion Trend Analysis
  • Fashion Designer Relationships

Automotive Talent Training

Our team of certified facilitators and product trainers offers turnkey, customized training programs designed around:

  • Product Training: Classroom and Ride & Drive
    • Basic Automotive and Technical 101
    • Competitive Test Drives
    • Model Line Training
    • Walk-Around Skills
  • The Role of the Product Specialist
  • Booth Manager Leadership Training
  • Team Building
  • Consumer Engagement
  • Customer Advocate Programs
  • Corporate History
  • Lifestyle Marketing Event Training
  • Product Line Introductions
  • Speaker/Presenter Training
  • Media Training
  • Hospitality and Customer Service
  • Advertising and Branding / Brand Marketing


As a licensed travel agency, we provide turnkey international travel arrangements for our talent and clients, including hotel, air travel, ground transportation and group bookings at travel agent rates.

Contact Us

Interested in Working with Us on an Auto Show Team?

Check out our talent submission guidelines.

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