3 Reasons You Need a Presenter at Your Next Trade Show

For years, Productions Plus has been supplying some of the top Brand Ambassadors, Product Demonstrators, Models, and Presenters for some of the largest brands at the Home + Housewares Show. We work with companies like Nespresso, Coravin, Delonghi, Philips, and more.

Every year the McCormick Center hosts the International Home + Housewares Show, becoming the world’s largest home products marketplace, connecting buyers and sellers from around the world.

If you’re trying to stand out in a vast sea of blenders, coffee machines, crock pots, and more, hiring a trade show presenter can help attract attention to your booth.

1. Use a Presenter for Lead Generation

The job of a Presenter is to attract attention to your booth and your products. They can turn a preoccupied show attendee into a lead. Have your sales team on standby, along with an experienced Product Specialist who can demonstrate your product. Consider hiring Brand Ambassadors as well who can help scan the badges of your captivated audience.

2. Use a Presenter to Deliver Your Company Message

Using a Presenter at a trade show is an opportunity to share on-point brand messaging with a large crowd of people all at once, multiple times a day. Your Presenter is the face of your brand. Hire someone who will best represent your brand and who is an experienced professional who can deliver your message. Experienced Productions Plus Presenters know how to use ear-prompter technology, allowing you to make last minute changes and give your Presenter directions in real-time.

3. Use a Presenter to Create a Memorable Experience

Professional Presenters don’t just memorize a script. They know how to warm up an audience. Presenters are able to ad-lib, engage with the audience, and quickly build rapport with a crowd. They know how to turn a monologue into a dialogue — and when to ask for audience participation. Just talking “at” a crowd of people won’t leave an impression on anyone. Great Presenters will leave a lasting and memorable impression on their audience.

Productions Plus – Presenter Sizzle Reel from Productions Plus Vimeo Channel on Vimeo.